10 Legal Tips for Small Businesses on Twitter
By Brett Snider, Esq. on November 7, 2013 10:33 AM http://blogs.findlaw.com/free_enterprise/2013/11/10-legal-tips-for-small-businesses-on-twitter.html
- Post, post, and post. Tweets are not a finite resource, and in order for business owners to keep an online presence, there must be a consistent stream of posts. Constant updates assure your audience that you’re both real and open for business.
- Disclose paid tweets. If you want to tweet a paid endorsement, make sure toinclude the FTC disclosure. It may look ham-handed, but it’s the law.
- Consider promoted tweets. The WSJ reports that small business owners have been successful in increasing traffic to their websites by paying “a couple hundred dollars a month” for promoted tweets. Just make sure your online marketing plan has a way to convert new customers.
- Throw a “Twitter Party.” Contests and parties using Twitter are a great way to draw in and engage your online audience, assuming you keep it all legal.
- Learn to summarize. “The Alchemist” novelist Paulo Coelho, who has nearly 9 million Twitter followers, told The Guardian that condensing your thoughts into tweets is an art, like poetry. So be concise but not trite.
- Verify facts before tweeting. Don’t let loose Twitter lips sink your business andset you up for a defamation suit.
- Consider social media insurance. Some insurance companies are offering this interesting and novel legal way to safeguard your online reputation and other intangible assets like consumer good will.
- Use two-step authentication. Twitter offers extra security to prevent your business’ account from being hacked. Use it!
- Hire a social media team. Even one dedicated social media employee can address customer complaints and help your business stay ahead of potential lawsuits.
- Keep it professional. Even as a sole proprietor, you don’t want your personal views interfering with your livelihood, and Twitter disclaimers aren’t going to stop customers from getting upset … or suing.
Only you can decide how much or little your business engages with Twitter, but these tips can help guide you toward a winning social media strategy.